- This course will give you a complete Introduces you to the fundamentals of Integrated Marketing Communications (IMC). You will learn and apply the IMC planning process and examine the role of integration to ensure consistency of creative strategy and complementary use of traditional and digital media.
- Key Principles & Agency Structure
- Planning, Segmentation & Targeting
- Traditional Media in IMC
- Digital Media in IMC
- Public Relations & Publicity
- Direct Marketing & Sales Promotion
- Measurement & Evaluation in IMC
- Advertising offline and online
- Sales promotion offline and online
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