Google Skills Diploma



You will study the following:

  • Difference between SEO and SEM
  • Online Search types and how to rank in Google Search Engine
  • How Google algorithms work and how Google reads the websites
  • How to analyze the website and to how to make keyword research to enhance website ranking on Google Search
  • Engine
  • How to make Strategy plan to for search engines (White hat, Black Hat, Grey Hat)
  • How Google Search Works
  • Difference between Google Ads and Google AdSense
  • Intro for Google Marketing Tool
  • How to create Google Campaigns
  • Google Ads types (Video campaign, GDN campaign, Search campaign, remarketing campaign)
  • Making Reports and Analysis

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