Description
You will study the following:
Social Media Analytics& strategy
- Introduction to Social Media
- Social Media Listening:
- Crisis Management for Social Media:
- Social Media Monitoring:
- Facebook analytics and page creation
- Social Media Plans & Strategy
Content creation technique
- Online buyer persona
- Online buyer personaNews jacking & Real-Time Marketing Tactics
- Content Creation process
- Content Planning
SEO
- Google ranking factors 2021
- Technical SEO Tactics
- Technical SEO Tools
- Keywords: The Foundation of SEO
- Content Optimization
- Link-Earning Strategies
- Measuring SEO Effectiveness
Facebook & instagram ads
- Facebook audience insightsCreative hub tips
- Facebook ads types
- Engagement ads tips
- Video views tips
- Awareness tactics
- Target optimization tactics and how to reach the right customers
- Traffic to website tips
- messenger ads
- Lead generation tips and tricks
- Budget optimization and how to achieve the maximum results with the lower cost
- Custom audience
- Lookalike audience
- Instagram ads from the app
- Ads reporting
Google ADS
- Google advertising landscape
- How to setup your google account
- keywords planner
- Search Engine ads tips
- Campaign structure
- ad group tactics
- keywords tactics
- budget optimization
- Search Engine ads advanced tips
- bidding strategies
- ad extensions tactics
- landing page optimization
- Display advertising tips
- YouTube ads tips
- Display planner tips
- Ads reporting
Digital Brand strategy
- SEO Strategy
- Content Planning tactics
- Media Planning
- Media Buying tips and tricks
- Project
